Sure, there's potential for a dynamic and contextual menu bar, but in my experience, it only leads to hesitation.
Four years after Apple replaced its function keys with the touchscreen Touch Bar, it still feels like a half-brained feature. And it continues a trend we're seeing from Apple recently: trying to upsell attractive tech that ultimately doesn't do much for users.Ĭonsider the MacBook Pro. From my perspective, as someone who spends way too much time thinking about the relative value of electronics, it seems like a raw deal. It has the sort of elegant modernist design you'd expect from Apple it can smoothly tilt up to 25 degrees, while also holding everything firmly in place and it can even be nudged into portrait mode.
Just over $1,000 will also pay for: an Apple HomePod, an Apple Watch Series 4, an Apple TV 4K and a pair of AirPods 2.Here's the thing: The Pro Display XDR stand seems nice. If you trade in an iPhone, you could get a new iPhone XR for $479, a fifth-gen iPad Mini for $399 and a first gen Apple Pencil for $99. There's not a lot more we need to say about that comparison. A MacBook AirĪn extra $200 pays for a 13-inch Macbook Air (2019). They can casually but rudely ignore each other until iOS 13 is ready and the tap to share music feature is live. Get a set of Apple's 2019 wireless earbuds for all your employees. Here's what you could buy from Apple for $999 (or thereabouts): Six pairs of second gen AirPods Those are all admirable arguments in defence of a monitor stand that costs more than most, perhaps double or triple. it's stable but it doesn't take up too much room. The stability to desk footprint ratio is another precise design consideration i.e. In a pitch to Hollywood, Apple has also made it quick to detach the Pro Display from the Pro Stand via magnetic connectors, to move between studios to sets. Minuscule gains mean incremental increases in efficiency and, again, that means money. Again, this is about saving "pro" users milliseconds and, more importantly, maintaining their creative concentration levels. What else? There's 120mm of height adjustment, "precision tilting" and Apple says that the monitor stand has been engineered so that the angle of the display will remain intact as you adjust the height. (A rotating monitor certainly makes more sense than Samsung's portrait Sero TV concept.) The attention-grabbing feature is that it rotates from landscape to portrait mode by unlocking a slider and turning the Pro Display, a feature Apple's product page suggests will be helpful for developers, photographers and composers who are keen to spend less time scrolling. So what has Apple managed to do with the humble monitor stand to warrant the price tag? The Pro Stand, which will go on sale this autumn, is made from aluminium, with Apple's matte silver finish.
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